Merlot label designs for three different price points.
Highs N’ Lows: An affordable merlot inspired by the chaos of the stock market.
Unlocked: A mid-price merlot that unlocks luxury and richness without breaking the bank.
The Architect: A luxury merlot for those who seek out precision and artistry in wine.
This wine label design was a several-week long project. It was my first introduction to packaging, and I fell in love with the process. We were instructed to create three names for three wines at low, medium, and luxury price points. Then, we had to create and print labels for the wines that we designed.