Burpee Museum of Natural History is a nature museum in my hometown of Rockford, IL. The goal for this campaign was to revive childhood nostalgia and bring in parents that used to visit the museum as children.

By reminding parents that the Burpee Museum still exists and has even more to explore, the campaign draws in a family-based audience.

Parents who remember how much fun the museum was in their childhood will want their children to experience the same fun.

This campaign was completed as a student project. Any images were created under student use and were not actually produced for Burpee.