Brand Style Guide and event graphics for Claudette, a makeup brand inspired by Impressionist art.
Claudette is a modern makeup brand inspired by traditional 19th century art techniques.
Claudette encourages the use of makeup as an expressive form of art rather than a way to conceal imperfections.
Claudette on Canvas is a collaborative community event where participants create a mural painting together. It recognizes both the tradition of Impressionist art and the modern use of makeup as an art form.
I used Claudette’s brand manual as inspiration for the design, and I referenced it for every step of the process. The mock-ups were designed to match the brand identity.
On Canvas Podium/Street Banner
On Canvas Facebook Banner
On Canvas Name Tag. Names are to be written in gold, the secondary brand color.
Claudette Logo Sketches
The logo was developed from the third sketch down on the left. The letterforms and spacing reflect the bold energy and creativity of the brand. It was also important to keep elegance and professionalism at the forefront of the design.
