Brand Style Guide and event graphics for Claudette, a makeup brand inspired by Impressionist art.
Claudette is a modern makeup brand inspired by traditional 19th century art techniques.
Claudette encourages the use of makeup as an expressive form of art rather than a way to conceal imperfections.
Claudette on Canvas is a collaborative community event where participants create a mural painting together. It recognizes both the tradition of Impressionist art and the modern use of makeup as an art form.
I used Claudette’s brand manual as inspiration for the design, so I referenced it for every step of the process. The mock-ups were designed to match the brand identity.
On Canvas Podium/Street Banner
On Canvas Facebook Banner
On Canvas Name Tag. Names are to be written in gold, the secondary brand color.